Nudge: improving decisions about health, wealth, and happiness
By Richard H. Thaler, Cass R. Sunstein
In this brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation”s best legal minds have produced the manifesto for a political revolution.
The Winner’s Curse: Paradoxes and Anomalies of Economic Life
By Richard Thaler
An economic anomaly occurs when there is a difference between how standard economic theory predicts people should behave and how people actually behave. Thaler examines a number of these situations that occur in the real world and experimentally. Although everyone will recognize these situations, unfortunately much of his discussion will not be accessible to non-economists.
By Ian Ayres
In Carrots and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics—the fascinating new science of rewards and punishments—to introduce readers to the concept of “commitment contracts”: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America.